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Award

Bachelor of Business (Marketing)

VTAC (International)

37133

CRICOS Code

039582G

Duration (International)

3.0

Classes Held

TBC

Commences

Feb 2010

Outline

The Bachelor of Business (Marketing) provides an attractive option for students interested in developing business skills in marketing. Students complete a range of specialist marketing courses as well as key business courses in accounting, human resources, tourism and management.

The Bachelor of Business (Marketing) is focused on developing graduates who are well grounded in the principles and practice of marketing and so can positively contribute to business growth and operations through the development of effective marketing strategy.

Throughout the degree, students may have the opportunity to work with local businesses on projects that provide valuable experience in real business settings.

Assessment (Internat.)

Assignments, essays, class presentations, group work and exams.

Career Opportunities

Graduates have the opportunity to work in challenging managerial or support positions in marketing that can involve strategic planning, media liaison, market research, product management, branding and marketing communications in organisations in Australia and internationally.

RPL and Credit Transfer

International students wishing to apply for RPL and Credit Transfer are required to provide syllabus of previous study undertaken at time of applying for program. Not all programs offer RPL and Credit Transfer. Contact the International Student Programs office at international@ballarat.edu.au

Objectives

Successful completion of this program will give you the foundation, knowledge and skills to deal with the demands of contemporary business settings. It aims to:

. Develop the conceptual frameworks and skills of critical analysis applicable to entrepreneurial operations in a global economy
. Provide an opportunity for specialisation as well as integration and application
. Develop high potential individuals to serve the business needs of local, national and global enterprises
. Provide market attractive, competitive and educationally robust business education.
. Provide a sound working knowledge of the core disciplines of business
. Enhance a range of generic skills with a focus on business communication and problem solving skills

Requirements

Student workload in this program will normally be evenly spread across all Semesters. Ordinary, this will involve four courses of 15 credit points per semester for full-time students. Contact hours for full-time students will normally be a maximum of 15 hours per week. The program is made up of a total of 24 courses which includes foundation courses (8), Specialisation courses (8)and elective courses (8). Foundation courses should be completed early in the program of study (i.e. by the end of the third semester). Specialisation and elective courses can be undertaken though-out the program. To fulfill the academic requirements for the Bachelor of Business a student will complete an approved program of study comprising the following:

Gain a minimum of 360 credit points of which at least 16 courses must be foundation and Specialisation courses. No more then 10 introductory courses are permitted.

Foundation courses (Complete all 8)
. BUACC1506 Accounting and Business Decisons
. BUEBU1501 eBusiness Fundamentals
. BUECO1507 Business Microeconomics
. BUENT1531 Innovation in Society
. BULAW1502 Fundamentals of Law
. BUMGT1501 Management Principles
. BUMKT1501 Introduction to Marketing
. BUTSM1501 Introduction to Tourism

Specialisation (Complete all 8)
. BUMKT1503 eMarketing
. BUMKT2601 Services Marketing
. BUMKT2602 Consumer Behaviour
. BUMKT2603 Marketing Research
. BUMKT3701 Marketing Communication
. BUMKT3702 Marketing Strategy & Analysis
. BUMKT3705 International Marketing
. BUMKT3706 Product Management

In the Bachleor of Business (Marketing) degree, students may choose to up to eight elective courses. Elective courses can be selected from any of the courses available in the School of Business or any other University of Ballarat School.

Content

For further information regarding the Program Content for this program, please select the link below:

BACHELOR OF BUSINESS - MARKETING

Teaching Location (International Students)

The Bachelor of Business (Marketing) is only offered at the Mt Helen Campus, Ballarat.

Application Method

International students currently studying VCE in Victoria (Australia) are required to apply through VTAC. All other international students applying for undergraduate and postgraduate coursework degrees are required to apply through the University of Ballarat's International Student Programs office. All international students applying for Higher Degrees by Research are required to apply through the Research & Graduate Studies Office.

Entry Requirements - Int

International students must meet the following basic entry requirements (see below):

Extra Requirements - Int

There are no additional entry requirements to enter this program other than the University Entry Requirements listed above.

Other Providers

n/a

Pathways (International)

Please refer to the contact listed under 'Program Enquiries'.

Partner Provider/s

n/a

Other Study Costs

Textbooks and materials.

Teaching Methods

Usually 3 hours face to face teaching, per course, per week. including lectures, tutorials, seminars and laboratory exercises.

Teaching Resources

Library and computing facilities.

Learning Facilities

Lecture theatres and tutorial rooms
Video and Powerpoint facilities

Program Enquiries - Inter.

International Student Programs
University of Ballarat
PO Box 663
Ballarat Victoria 3353
Australia

Tel: +61 3 5327 9018
Fax: +61 3 5327 9017
Email: international@ballarat.edu.au
Web: www.ballarat.edu.au/international

Information correct as at

13-10-2009

Further Information

A range of student services, including childcare, counselling, support for students with disabilities, Learning Resource Centre and cafeteria are available at most campuses. For further information on these services please call 1800 811 711.
The commencement of all programs is subject to available funding and enrolment quotas.
All information contained in this publication including the availability of programs and fees, is correct at the time of going to press as at the date above, however the University reserves the right to alter any program, procedure or fee. Students should check for any amendment prior to enrolment.

Employability Skills Summaries for Training Package qualifications can be downloaded from http://employabilityskills.training.com.au/

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