| Degree: PhD |
| Title: Red Way Into Red China - entry strategies into China market for multinational corporations |
| Overview: My research will take an outside look at the inside workings of Chinese business. The objective of this research project is to develop and test a practical China-localized entry strategy model which can offer a tool to understand the nature of China market simply, the successful alternatives to enter China market and a guide of how to contact with Chinese easily. This research will provide a practical guide for those who have interest in doing business in China and a competition, cooperation and study view of "how they enter China" for the local Chinese businessman.
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| Principal Supervisor: Professor Julian Lowe |
| Associate Supervisor: Dr Liu Gang |
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